Fair World Project (FWP) has published some analysis on how well different Fair Trade and eco-social seals distinguish committed brands (that is brands that are committed to building a just economy in all policies and practices) from conventional brands (that is brands that offer some certified products or ingredients but in other supply chains and practices show a lack of commitment to Fair Trade principles). The analysis currently compares 7 certifications across 8 questions about a brand’s practices throughout all its supply chains, company history, minimum percentage requirements for multi-ingredient products, focus on small producers, and more.
Fairtrade International recently announced the first commitments to its new commodity sourcing model. Rather than focusing on all the ingredients for a multi-ingredient final product, Fairtrade Sourcing Programs means companies can now make big commitments to use Fairtrade cocoa, sugar or cotton across product ranges or even their whole business. Already at launch nine companies have signed on to increase their Fairtrade purchases starting with initial 2014 volumes set to deliver $1.2m in additional Fairtrade Premium to cocoa farmers by the end of this year.
The associated label, shown at left for cocoa ingredients, looks somewhat different than the FAIRTRADE product label, under which all commercially available ingredients in a multi-ingredient final product that could be FAIRTRADE must be FAIRTRADE. The U.S. market, administered by Fairtrade America, is not presently allowing use of the label for Fairtrade Sourcing Programs.
Mars and major German, Swiss and Japanese retailers and brands were the first to make serious commitments to cocoa farmers under Fairtrade’s new commodity sourcing model. Swiss company Switcher was also announced recently as the first to pioneer the new approach in cotton.
The early commitments alone will increase Fairtrade cocoa sales sixfold in Germany in 2014 and deliver 14% growth to Fairtrade cocoa farmers worldwide, by close to 6000 metric tonnes (MT). Many of these companies have set multi-year growth targets so Fairtrade cocoa farmers will benefit from year-on-year increases to overall volumes of cocoa sales.
Fair Trade Resource Network is delighted to announce plans and resources for World Fair Trade Day in N. America, with events taking place May 3-18, 2014. Download the free World Fair Trade Day Activities Guide for tips, ideas, and resources! You can also order WFTD promotional stickers and postcards, and Fair Trade products – free of charge – at www.ftrn.org/wftd.
Across N. America, advocates are inspiring around 100,000 people to participate in Fair Trade events from May 3-18. Please join us in supporting the largest Fair Trade event in N. America each year. With over 1 million producers around the world already benefiting from Fair Trade, it’s time to raise our voices and vote with our dollars until all trade is fair! This year, individuals as well as organizations will host hundreds of events to celebrate Fair Trade.
We invite you to host WFTD events during May 3-18 - including Fair Trade festivals, fashion shows, speeches, food and drink tastings, film showings, sports games, neighborhood crawls, spa nights and concerts and much more – to promote Fair Trade and campaign for trade justice together with farmers and artisans around the world.
Fair Trade Campaigns, a national network of Fair Trade advocates in 170 towns and campuses across the United States, announced its newest campaign – Fair Trade Schools. Mirroring campaigns of Fair Trade Towns, and Fair Trade Colleges & Universities, Fair Trade Schools will empower K-12 students, teachers and staff to raise awareness of Fair Trade and grow demand for Fair Trade products. The campaign launched on February 4th with 15 active campaigns in schools around the country, including 10 pilots at Phillips Exeter in Exeter, NH; Cardinal Newman in Healdsburg, CA; Teaneck High School in Teaneck, NJ; Wakeland High School in Frisco, TX; Media Elementary in Media, PA; Community School in Sun Valley, ID; St. Mary’s College High in Berkeley, CA; The Lawrenceville School in Princeton, NJ; Media-Providence Friends School in Media, PA; and Mercy Vocational High School in Philadelphia, PA.
Fair World Project, an advocacy program of Organic Consumers Association, is inviting Fair Trade supporters to ask Green Mountain Coffee Roasters, Starbucks, and Honest Tea to support fair trade policies in government. With current developments heading towards passage of international free trade deals such as Trans Pacific Partnership (TPP) and Trans-Atlantic Free Trade Agreement (TAFTA), FWP believes the companies should ensure that their influence is used to demand fair and transparent trade policies that benefit farmers and workers.